Picking The Right Color For Your Brand

In building a business, branding should be one of the first stops on your journey to success.

Branding is the process of defining the overall identity of your business; the message you want to deliver, the positioning and reputation you want your business to uphold, and the visual elements (like a logo) that bring it to life. - Abbigale Comfort

Choosing colors for your brand is so important. The goal is to pick the right color that is going to appeal to your favorite customer. The customer you want to attract immediately and less of a personal choice.

In branding, color is everything! Each color (even beyond what’s in the rainbow) is tied to an emotion that tells the story your brand delivers. In this post, we’ll go through how colors translate through the brain.